First reported by TechCrunch, and now confirmed by Apple, the company has acquired Shazam for a figure close to 400 million US$.
Shazam, founded 19 years ago, was a great revolution: users brought the phone to a loudspeaker and received in seconds an SMS with the name of the song and the artist related. Today is one of the most used apps by music lovers, who can access and buy the tunes or subscribe to the streaming channels.
“We are thrilled that Shazam and its talented team will be joining Apple,” Apple spokesperson Tom Neumayr said in a statement to BuzzFeed News. “Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms.”
“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users,” Neumayr continued. “We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
Although they already have an agreement since Shazam is integrated on Siri, it is not known how it would be integrated into iOS and iTunes Music.
The deal will eventually close in the coming days waiting on regulatory approval.