It’s the producer’s first track as Storm Queen in 8 years.
Iconic dance label, FFRR (Full Frequency Range Recordings), has recently revealed the details of its new look, including a refresh of its famous logo, alongside a string of releases that kick off with ‘For a Fool’, by Morgan Geist’s Storm Queen alias.
The unveiling of the new logo, created in partnership with celebrated graphic designer and legendary music, art, and fashion designer Trevor Jackson, marks the latest step in the company’s next chapter. As part of the refresh, the label has also reintroduced the tagline ‘Music That Moves You’ – a phrase that was used on a run of record sleeves released in the early 90s, and which pays homage to the label’s history while moving it forward and acting as a brand ethos. A new webstore featuring a range of FFRR merchandise is launching in the coming weeks.
‘There’s fresh energy and invigorated intent within FFRR and I wanted that to be reflected here. I knew from the start that I wanted to work with Trevor on this and that he’d be as committed to getting this right as I was. We spent a lot of time delving into the label archives, going through old imagery and assets but, at the same time, while we wanted the legacy to guide us, we needed to make sure it didn’t constrain us’, said Andy Daniell, FFRR’s director, about the revamp.
Storm Queen’s ‘For a Fool’ is out now via FFRR. You can grab your copy here. Also, check out the video below.
