The company also vowed to have all staff vaccinated to work in US shows.
According to a document shared by Variety, event production company Live Nation will allow artists to set their own Covid-19 entry protocols for their shows, enabling them to decide whether or not they would require audiences to be vaccinated, to present a negative test (or both).
In line with the announcement, Live Nation has extended a guideline outlining ‘best practices’ on how to implement each policy. ‘We believe this is a great model, and we have already implemented this successfully at many major shows including Lollapalooza.’ said in the document CEO Michael Rapino.
‘Our business and our industry is about uniting people and vaccines are one of the greatest tools for making sure that everyone can continue to enjoy live music together,’ he concluded.