It’s a new option for live streaming.
Since the COVID-19 outbreak, festivals, nightclubs, and mass social gatherings have come to a halt. This means more and more DJs and producers have taken a turn straight into live streaming, and that is exactly why Mixcloud decided to launch ‘Mixcloud Live’.
From the underground, all the way to Beatport ReConnect & festivals hosting their own digital versions, no one wants to be left out from this new, skyrocketing trend. But, as more and more artists started streaming their set, they soon discovered that with platforms like Facebook, they would encounter some issues, mainly with rights, having their sets cut straight down the middle. That is why ‘Mixcloud Live’ will come as a relief to many, as they have their ICE ‘Core’ license, which covers PRS, STIM, and GEMA catalogs for their combined 290,000 members and repertoire for some of the leading independent music publishers. This should massively reduce, if not eradicate the takedown problem faced by DJs, Producers, and creators when live streaming.
‘Over the past month, we’ve received an unprecedented level of demand from the Mixcloud community to build live streaming functionality. It’s a massive task that we’ve been working on day and night to get into your hands as fast as possible and we’re delighted to announce the first version is now available. Please note that we’ve built Mixcloud Live and released it much earlier than we’d normally do and consequently there will be technical bugs and user experience flaws. Improving Mixcloud Live is now our team’s highest priority – it will get better every day’, reads a statement on their website.
You can read more on it, and the requirements for live streaming here.
