It aims to provide financial relief for cultural centers and the nightlife community.
The NYC Nightlife United is a new emergency fund created due to the COVID-19 pandemic, that aims to provide economic relief for struggling cultural centers and the people that make up the nightlife community, including musicians, sound technicians, bar staff, and DJs. Led by Friends and Lovers and AdHoc Presents, they aim to raise funds through corporate sponsorships and donations.
‘No one can deny that nightlife is culture. This forum for self-expression influences art, music, fashion and brands. If you think about music especially, it is the most powerful passion point. It’s the original social network, transcending every barrier— socioeconomic, distance and language. That’s why protecting this rare resource that defines the spirit of NY is so important’, Friends and Lovers owner Diana Mora said. And, according to AdHoc Presents’ honcho Ric Leichtung, ‘businesses in live music need immediate aid and face challenges unique to our industry, but there were no relief programs made just for us. We’re fiercely independent people who tap into our community to make the changes we want to see happen. When there’s no road paved for us, we make the concrete’.
Non-profit The Solo Foundation is participating as well, to ensure funds can be distributed smoothly.
You can find out more about the NYC Nightlife United fund and make a donation here.