The name of the line, Kirin, means giraffe, her favorite animal in Korean.
South Korean rising star Peggy Gou is presenting her new project, a fashion line with the name of Kirin, done in collaboration with New Guards Group. The collection’s concept was created based on her trendy style.
The brand will start as a women’s clothing line and then would evolve into a unisex brand. Peggy wanted to create items in which she could imprint her signature style. Also, she wants to the use the fashion platform to promote more Asian artists.
“When I first started DJing I wanted to look as serious as possible, I used to dress up in just a white t-shirt and denim but now I know fashion is just part of me” says Gou.
The Asian artist also confirmed she’s working on her label, Gudu. “At first I wanted to have just my music, but now I think people would like to know what kind of artists I support”, she commented.
The fashion line will be launched in 2019.