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Pete Tong joins the direction of Pacha Group

The brand has big expansion plans for 2021.

Thanks to his influence on the electronic scene over the past twenty years, whose work has earned him the reputation of a global ambassador, Pete Tong was invited to join the ranks of the new Pacha Group board of directors.

With his ability to hunt down new talent, Pete Tong has become a major trendsetter for the electronic generation. His appointment coincides with a major revamp of Pacha Ibiza in 2021, and the changes include an expansion to the dance floor space, a new DJ booth, the latest audio, and visual technology, and a revamped design that encapsulates a bohemian and relaxed Ibiza.

‘When Pacha approached me with this opportunity, I couldn’t say no. While many people know the name, not many really know its real influence on music and nightlife over the past 50 years. Pacha has been a glamorous and hedonistic gathering place for generations of world jet setters and music lovers, from the 1960s to now. It was fundamental in the introduction of House music in Europe; has hosted the best DJs in the world and inspired many others. As the brand evolves into a global hotel business, I wanted to be part of the export of its true spirit. God knows we all need it right now’, says Pete Tong.

2021 will be a year of expansion for Pacha Group, as it begins its move to new markets with the premiere of Casa Pacha Formentera in the spring of 2021, ‘an intimate retreat focused on holistic rituals’. In addition, the group plans to join luxury resorts, bohemian houses, beach clubs, and urban hotels under Pacha’s founding philosophy of connection and art.

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