The company will offer NFT minting services and more.
Richie Hawtin and Deadmau5 have linked up with Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment/Mau5trap), and Inder Phull on a new gaming venture known as Pixelynx. The new startup seeks to become a bridge between digital collectibles, video games, and virtual worlds.
According to the company’s official website, Pixelynx specializes in helping artists and brands to launch their own digital collectible through their own NFT platform; integrate and license digital collectibles into different existing video games and help artists and brands create their own virtual worlds in which users can play.
In addition to the two Canadian artists, other people such as Ben Turner, Dean Wilson, and Inder Phull are involved in the new gaming company. The latter commented: ‘We are on the edge of an exciting transition in entertainment where the lines between gaming, music, fashion, art, and technology are being blurred. The physical/digital crossover is here to stay and if you look beyond the hype it’s easy to identify the types of companies that will define the next generation of culture. Fortnite, Roblox, and emerging virtual environments will represent the future of social life. Our mission is to help our partners enter this space and bring value to their fans in a meaningful way. Ignoring this new medium is like being late to e-commerce or social media. The metaverse is coming, embrace it and re-imagine what it means to connect with your fans and consumers.’
Hawtin, who was an early investor in Beatport and is a member of the board of directors of the music and technology investment fund Plus 8 Equities commented that ‘as we step over the threshold into extended reality, the future is truly upon us. Pixelynx is here to support a positive and creative acceleration into this new space, collaborating with artists to empower their creativity in this new medium and with brands to develop unique digital assets that have meaning and value.’
‘What Pixelynx is offering goes beyond a ‘let’s dip our toes into the metaverse situation” said Joel Zimmerman aka Deadmau5. ‘The virtual world is continuously expanding and changing which is really exciting and we are growing with it, especially into new sectors like music and fashion. Gaming, virtual worlds, and interactive experiences offer limitless possibilities which we are able to carve new pathways forward in.’
