Featuring insights from over 100 industry professionals.
A forthcoming book, ‘Selling The Night: When Club Culture Meets Brands, Advertising and the Creative Industries’, promises a deep dive into the often-overlooked business dimensions of club culture. Written by seasoned music journalist Andy Crysell, the book is set for release through Velocity Press and is now available for pre-order.
The publication explores the intersection of clubbing with various industries, including advertising, tourism, gaming, design, and fashion. Through a series of essays, interviews, and insights, ‘Selling The Night’ sheds light on how nightlife culture interacts with—and is shaped by—corporate and creative forces beyond the dancefloor.
Crysell has assembled contributions from over 100 industry professionals for the book. The impressive list includes legendary DJs like Nicky Siano and King Britt, broadcaster and DJ Jamz Supernova, and influential Hacienda designer Ben Kelly, alongside marketers, academics, and activists. Together, their voices paint a comprehensive picture of the relationship between club culture and the broader creative economy.
‘Selling The Night’ is the debut book from Andy Crysell, whose career includes bylines in NME, The Face, Muzik, i-D, Dazed & Confused, Mixmag, and DJ Mag. Known for his nuanced takes on music and culture, Crysell now brings his expertise to this long-form exploration of the night-time economy.
Pre-orders for ‘Selling The Night’ are now open via Velocity Press.
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