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SoundCloud rebrands with Billie Eilish takeover

Featuring Billie Eilish’s third album, ‘HIT ME HARD AND SOFT.’

Photo Credit: Billie Eilish – Soundcloud

SoundCloud, the platform that kickstarted Billie Eilish’s career, has rebranded, featuring her third album, ‘HIT ME HARD AND SOFT.’

Eilish’s journey began in 2015 with her SoundCloud release ‘Ocean Eyes,’ which gained 10,000 plays within hours. Her next single, ‘Six Feet Under,’ expanded her fanbase even further.

By 2017, Eilish signed with Interscope Records and released her debut EP, ‘Don’t Smile at Me,’ which reached 14th on the Billboard charts. In 2019, her album ‘WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?’ topped the charts and won numerous awards, including at the Grammys. Her 2021 album, ‘Happier Than Ever,’ also reached #1 on the US Billboard charts.

Today, her third album, ‘HIT ME HARD AND SOFT,’ is available on SoundCloud, marking a return to her roots. Listen to the album below and grab your copy here.

Find more information about the rebranding campaign here.

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