The project emphasizes emotional depth and community.
Photo credit: Fleur Shore
Fleur Shore launches UNDERGROWTH, a multi-faceted project combining a record label, party series, and artistic community centered on creative freedom and authentic expression. The platform supports emerging and overlooked talent, emphasizing emotional depth over trends.
The first release on the label is Fleur Shore’s own ‘Higher’, set for release on April 18th, 2025. The single captures the project’s essence: warm, optimistic, and built to endure beyond the dancefloor. It will be followed by three more singles in the coming months, each reflecting a different facet of Fleur’s wide-ranging sonic palette.
“This label will be ART and I want to be proud of every single track on there,” Fleur Shore says. Known for her instinctive and genre-fluid sets, she envisions UNDERGROWTH as more than a label—it’s a culture. Beyond music, the brand will deliver limited-edition merch drops and immersive, fashion-forward parties featuring interactive art installations.
Pre-order ‘Higher’ here.
