Collaboration will focus on artist-led tools, copyright safeguards, and responsible music innovation.
Photo credit: Universal Music Group – Website
Universal Music Group has announced a strategic partnership with NVIDIA to co-develop a new generation of AI tools for music creation, discovery, and fan engagement. The deal, revealed on January 6th, combines Universal’s vast catalog with NVIDIA’s advanced AI infrastructure and Music Flamingo model.
A central feature of the collaboration is an artist incubator designed to develop tools alongside musicians, producers, and songwriters. According to Universal, the initiative aims to counteract the rise of low-quality, mass-generated content flooding streaming platforms — referred to as “platform pollution” by CEO Sir Lucian Grainge.
Abbey Road Studios and Capitol Studios, both owned by Universal, will serve as testing grounds for the project. The partnership places a strong emphasis on copyright protection, attribution, and consent as AI continues to transform creative workflows.
The move follows a series of AI-focused agreements from Universal with companies such as Splice, KLAY, and Udio. For NVIDIA — now valued at over $4.5 trillion — the project builds on its Music Flamingo model, which analyzes music in human-like ways by processing structure, lyrics, and cultural context.
More information available here.
