Three packed days at the 35th anniversary of Winter Music Conference (WMC) in Miami offered a lively gathering of artists, managers, label executives, streaming platform representatives, and journalists.
Photo by Antonio Cuellar on Unsplash
Eden Roc Miami Beach Resort provided the backdrop for discussions on marketing strategies, storytelling, and the importance of fan engagement in the electronic music scene today.
Talks throughout the conference highlighted the need for real narratives, rather than relying solely on sleek design assets devoid of real substance. Attendees examined how regularly sharing creative progress can spark interest among listeners, especially given the huge volume of daily uploads on music platforms. There was also consensus that promotion should continue after a release, from scheduling follow-up pitches to streaming services to celebrating milestones and community feedback.
Extending outreach to audiences in fresh ways was another point of focus. Suggestions ranged from hosting pop-ups and live events to exploring crossover possibilities with workout playlists. SoundCloud remained a go-to for emerging producers, thanks to its personalized interactions like messaging listeners who leave comments. Meanwhile, targeting specific global regions proved worthwhile, given that bass, funk, and Latin dance trends vary by location.
AI-based ideas encouraged participants to step outside the typical boundaries of dance music. Strategies included short video formats for TikTok or YouTube, along with the option of longer-form content for more in-depth engagement. Digital Service Providers (DSPs) were recognized as vital for many artists, reinforcing the value of building strong relationships with those platforms.
Also, other keynotes underscored the importance of staying active even after a track has been released. Extended versions and behind-the-scenes footage can maintain interest, and a new contract simply marks the beginning of a more focused phase. Networking remained a constant theme, with many noting the unique collaborative energy that Miami brings during WMC. The EDMAs/IDMAs hybrid awards show also served as a hub for celebrating achievements and forging connections.
Concluding the conference, Danny Tenaglia and Nicole Moudaber shared lighthearted stories that illustrated the history and camaraderie behind dance music. Danny, celebrating 50 years of DJing and having played in 50 countries, recalled moments such as being the first DJ to perform at Club Space. Both artists reflected on their enduring bond, forged through shared experiences over the years. Read our recent interview with Danny Tenaglia here.
With this year’s WMC, we’re pleased with how everything turned out and look forward to what’s next. We had a great time and hope more underground artists will join this conference.
