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Andrea Lamount from Brunch Electronik: “Without nature, no life is possible”

Brunch Electronik is an open-air, nomadic festival that takes place in emblematic locations in different cities around the world.

At each event, Brunch Electronik is accompanied by a friendly and inclusive public, who share the values ​​that we defend and respect so much. Brunch is a space where each person can feel free.

Relive some of the best moments from this year’s Brunch Electronik Festival Barcelona here.

EG caught up with Brunch Electronik’s Andrea Lamount to learn more about its new B! HUB and further sustainable initiatives in the current festival circuit.

Photo Credit: Brunch Electronik – Official

 EG: Hi Andrea, thanks for taking the time to chat with us. You must be very excited about this year’s edition, especially given that it’s the 10th anniversary of your flagship Barcelona event, Brunch Electronik. Aside from presenting another stacked lineup, you’ve taken some big steps to implement even more eco-conscious initiatives this year. Can you tell us about this new B! HUB space that you’re launching and what will be on offer?

Andrea Lamount: Thanks for the invite.  B! Hub is the natural evolution of our social and environmental ‘Commitment’ program that we have been working on for more than 5 years. B! Hub aims to be a space for circular innovation, where thanks to the creativity of our teams and strategic vision, we explore new ways to reduce our environmental impact.

We want all the materials that enter the festival to have a second life. We also want to reduce our carbon footprint and raise awareness among our audience and suppliers about the path towards being a 100% sustainable festival.

One of the actions we are working on is the crushing of glass bottles from the festival to turn them into sand. With this sand, and in collaboration with Nunca Studio, we have created a stretching area for our audience. So after dancing, they can stretch their muscles.

With the sand, we have also created children’s games and a container to put spices for the bars.

Also, on one side, all our stands are built with ghost nets rescued from the Mediterranean, thanks to the NGO Ghost Diving. These nets are left to drift, and their plastic material takes more than 500 years to degrade. On the other side, we recycle our cigarette butts into recycled plastic objects. Butts are made of cellulose acetate and take between 500 and 1000 years to degrade.

We also presented a space called ‘Refugio Sonoro’ (Sound Space) created by Sound Earth Legacy, a creative agency aiming to preserve the sounds of the earth, for Syra Coffee. A space where the public relaxed drinking the best sustainable coffee while listening to their unique soundscapes of the Mediterranean created in collaboration with international artists.

We have also implemented solar panels in strategic locations throughout the festival, and we always use our Re-Cup cups, with which we plant trees in deforested areas of Spain and Portugal in collaboration with Bosques Sostenibles.

EG: How challenging is it for large-scale events to be sustainable? And why do you think there aren’t more festivals trying to incorporate sustainable initiatives?

Andrea Lamount: Being 100% sustainable is a job that takes time, hard work, a committed team, and financial investment. It is crucial that there is motivation from within the organization to carry out this work. I believe that today, thanks to collective awareness, more and more events worldwide are adopting measures to reduce their impact on the environment, but there is still a long way to go. I believe that in the years to come, we will be able to implement new technologies and interesting creative flows for the music industry.

EG: What do you hope to achieve with the addition of your B! HUB actions and why do you think it’s important for music industry figures to be promoting sustainability and circularity to their audiences?

Andrea Lamount: I think the answer is clear. Without nature, no life is possible.

“B! Hub aims to be a space for circular innovation, where thanks to the creativity of our teams and strategic vision, we explore new ways to reduce our environmental impact”

EG: What are the plans for growing both Brunch Electronik Festival and its subsequent B! HUB space in the future?

Andrea Lamount: We are a team passionate about innovation, sustainability at all levels (environmental and social), and eager to have a positive impact on the world. B! Hub has just started, and we are already preparing new ideas for next year.

EG: Is there anything else you’d like to add before signing off?

Andrea Lamount: We are a festival where circularity plays a crucial role, but also the care and health of the people who attend our festivals. That is why in addition to B! Hub, we have a LGTBIQ+ and feminism stand, a prevention and safe party stand, and our flagship Safe Space, where we attend to anyone who needs psychological or minor health assistance.

As festival organizers, our mission is to take care of everything that goes into making a festival, the health and wellbeing of people, and the health and wellbeing of the environment.

EG: Thanks for taking the time to chat with us today!

Andrea Lamount: Thank you!

You can learn more about Brunch Electronik and its sustainable initiatives here.

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