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Roland opens new concept store in London

This is their first physical store.

Roland is currently celebrating its 50th anniversary this year, and now the brand has unveiled its first-ever Roland store and customer experience, located on London’s Denmark St.

Together with Outernet London, Roland’s new location offers a full Roland customer experience with a wealth of in-store features, including pre-booking demonstrations on an extensive range of Roland and BOSS products. The brand also plans to include vintage products down the line and there are regular onsite workshops and masterclasses.

The store will also showcase Roland’s proprietary ASX (Audience Specific Experience), where the store’s lighting, audio, and video content are tailored with the click of a button.

David Vazquez, CEO of Roland Europe, said in his opening speech that Roland hopes to get “closer to the customers” with this new venture.

You can learn more about Roland’s new store here.

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